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Siggi
UX Designer
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Scroll through my case studies, education and work experience.

A shared bank for couples Latest Case study A shared bank for couples
Product design · Fintech · Concept

A joint-finance app concept helping couples manage shared money without losing independence. Research, flows and a full UI kit.

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2026
Case study · 2026 A shared bank for couples
Product design · Fintech · Concept project
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End-of-shift handover tool Case study End-of-shift handover tool
Product design · Mobile · Concept

A mobile tool for service teams to hand over notes, tasks and reports between shifts, designed end-to-end with usability testing.

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2025
Case study · 2025 End-of-shift handover tool
Product design · Mobile · Concept project
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Last-minute experiences Case study Last-minute experience marketplace
Product design · Startup · Web app

Marketplace for last-minute tours in Iceland. Built the brand, design system and a conversion-focused booking flow.

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2024
Case study · 2024 Last-minute experience marketplace
Product design · Startup · Web app
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Education UX design programme Hyper Island

Industry-taught, project-based programme. Covered user research, prototyping, design systems, UI, data analytics and UX ethics. Most coursework done in collaboration with real companies.

About the programme
2024 – 2025
Education UX Design
Hyper Island · Industry-taught programme · User research, prototyping, design systems, UI and UX ethics
Education MSc Marketing Reykjavík University

One-year MSc taught in English. Covered consumer behaviour, brand development, market research and marketing metrics, using data to shape strategy across digital and international markets.

About the degree
2019 – 2020
Education MSc in Marketing
University of Reykjavík · Consumer behaviour, brand strategy and data.
Education BSc Business Administration & Computer Science Reykjavík University

Business with a technical edge. Named to the Dean's List, spring 2015.

About the degree
2014 – 2017
Education Business Administration & Computer Science
University of Reykjavík · Business with a technical edge. Dean's List, spring 2015.
Current Work UX/UI Designer Athme

Leading the redesign of Athme, a mobile app for finding and organising real world sports activities, to bring the product in line with the brand. Restructuring the information architecture and owning the design system.

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2026 –
Experience UX/UI Designer
Athme, a mobile app for finding and organising real world sports activities. Leading the redesign to bring the product in line with the brand, restructuring the information architecture and owning the design system.
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Work Founder & Lead Designer Hot Tickets

I co-founded a last-minute tour marketplace in Iceland, online and from our shop on Laugavegur. I designed it end-to-end and ran the marketing. This is where my interest in UX design sparked.

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2022 – 2025
Experience Founder & Lead Designer
Hot Tickets, a last-minute tour marketplace I co-founded in Iceland, booked online and from our shop on Laugavegur. Designed the product end-to-end, research through CRO, and owned every campaign behind it.
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Work Digital Marketing Specialist Datera & Birtingahúsið

Digital marketing for Datera and Birtingahúsið: Google, Meta and SEO campaigns, media planning and data-driven optimisation. I came to product design already used to reading real user behaviour and being measured on whether a decision worked.

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2017 – 2021 · 2024 – 2025
Experience Digital Marketing Specialist
Google, Meta and SEO for clients across multiple industries. Data-driven optimisation for Icelandic and international markets.
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LatestA shared bank for couples

A shared bank for couples

Product design, Fintech, 2026

End-of-shift handover tool

End-of-shift handover tool

Product design, Mobile, 2025

Last-minute experience marketplace

Last-minute experience marketplace

Startup, Web app, 2024

Sigurður Guðmundsson

I'm Siggi, a UX designer in Reykjavík. I spent years running a startup and managing marketing campaigns before I discovered that the part I liked most was always the product. Now I design, and I bring everything else along with me.

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