Scroll through my case studies, education and work experience.
Latest
Case study
A shared bank for couples
A joint-finance app concept helping couples manage shared money without losing independence. Research, flows and a full UI kit.
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Case study
End-of-shift handover tool
A mobile tool for service teams to hand over notes, tasks and reports between shifts, designed end-to-end with usability testing.
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Case study
Last-minute experience marketplace
Marketplace for last-minute tours in Iceland. Built the brand, design system and a conversion-focused booking flow.
View case studyIndustry-taught, project-based programme. Covered user research, prototyping, design systems, UI, data analytics and UX ethics. Most coursework done in collaboration with real companies.
About the programmeOne-year MSc taught in English. Covered consumer behaviour, brand development, market research and marketing metrics, using data to shape strategy across digital and international markets.
About the degree
Education
BSc Business Administration & Computer Science
Reykjavík University
Business with a technical edge. Named to the Dean's List, spring 2015.
About the degree
Current
Work
UX/UI Designer
Athme
Leading the redesign of Athme, a mobile app for finding and organising real world sports activities, to bring the product in line with the brand. Restructuring the information architecture and owning the design system.
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Work
Digital Marketing Specialist
Datera & Birtingahúsið
Digital marketing for Datera and Birtingahúsið: Google, Meta and SEO campaigns, media planning and data-driven optimisation. I came to product design already used to reading real user behaviour and being measured on whether a decision worked.
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I'm Siggi, a UX designer in Reykjavík. I spent years running a startup and managing marketing campaigns before I discovered that the part I liked most was always the product. Now I design, and I bring everything else along with me.
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